Habitat Furnishings

March 20, 2008

Basic Model Air Bed In The Works: Our Arise® Air Bed

Filed under: Air Bed — marc @ 1:18 pm

Recently we launched our Habitat Ascend Air Bed System, which features a 2″ Natural Latex, and customers have loved the extraordinarily plush and cushier feel. We also incorporate the same 2″ layer of high quality memory foam in the Ascend model as well, to make sure the bed is highly functional at relieving pressure points as well as providing good weight distribution. Since it is a little higher price wise than our previous models, we’ve received a lot of feedback from folks who wish we had a less expensive, more simplistically designed model that was within their grasp, perhaps in the $1400 range for a queen, versus the $1899 Queen Ascend pricepoint. Our original Habitat Air Bed offered a memory foam layer and a layer of convoluted high density foam, but didn’t have the natural latex layer (the layer that provides the “plusher” feel of the Ascend bed). We are currently developing a more basic model, called the Arise Air Bed System, that will be in the $1400-1500 price range in a queen, with the same basic “chassis” that we use in our Ascend bed, our fabric backed vulcanized rubber air chambers, hardwired digital remote system, premium side rail design, our wonderful Hollofil quilted top which will not pack down over long term use, and our high quality memory foam layer. It will also include a softer High Density foam layer to offer some “cush” factor to the bed, without the higher cost of our natural latex layer. Look for this more conservatively priced bed to appear on our website around April 1 or so. We’re excited about offering a more diverse line of Air Beds on our site so that we can meet the needs of our highly discerning customer base. But building a great Air Bed takes a lot of chin scratching and research! Look for our Habitat Arise Air Bed to appear soon, with  great in depth videos to help you visualize our latest innovation.

March 6, 2008

Strong Interest Builds In Our Ascend® Air Bed

Filed under: Air Bed — marc @ 8:16 am

Thanks to our many customers who have called and emailed us about our brand new Ascend Air Bed System, which we’re almost ready to present on our Air Bed page. It’s amazing to us how electric the response to this product has been. We’re so excited about it, that we can’t wait to begin shipping! Many people have asked about the cost, and, after days sharpening our pencils, we can tell you that the special introductory price will be $1899 for the Queen system, and $2299 for a King system. This will include the complete Ascend Air Bed System, with pump and digital remotes, free shipping, no sales tax (if you don’t live in Louisiana), and our free mattress protector, as always. It’s astonishing that this bed will be almost half the cost of the leading brand’s top of the line bed, which contains NO natural latex, the magic ingredient which will provide the “wow factor” you’ll get when you lie on this mattress. Keep a close eye on our site, as we are in the final stages with our Ascend videos and expect to have them on the site soon. We are gearing up in our assembly and shipping facility, and we just received our shipment of Natural Latex material to incorporate into our new model. Thanks for the interest!

March 3, 2008

Our New Habitat Ascend® Air Bed System

Filed under: Air Bed — marc @ 8:09 am

Always advancing and improving our products has been one of our mission statements since we started in specialty bedding in 1994. Our customers have provided a tremendous amount of input into the enhancement of our beds, and since most of them have had a lot of experience with bedding that just is not comfortable, we learned to listen early on. Our Habitat Air Bed System has been a phenomenal success, as has our Natural Latex Mattress program, and with many of our customers becoming much more focused on the amazing comfort qualities of Natural Latex, people began asking….”Why don’t you have a latex layer in your Air Bed?”. Because our latex mattress program has been such a stratospheric success, we took that advice to heart. For the last 2 months, we have been developing our Brand New, Habitat Ascend Air Bed System. The only fundamental difference between our current Habitat Air Bed and the Ascend Air Bed is the addition of a 2″ layer of natural latex material, right below our 2″ layer of visco-elastic memory foam. We were astonished at what an incredible difference just a 2″ layer of latex could make in the comfort and appeal of the bed. Creating a wonderfully responsive, even more “cushier”, livelier, and more buoyant, supportive sensation was what were hoping would happen, but there is something more mysterious about how amazingly comfortable the Ascend Air Bed truly is. I feel as if I am floating, with even more effective pressure point reduction. I feel like I weigh less, which is a weird sensation at first, but believe me, you get used to it fast. We expect to have the Ascend Air Bed System in our online store by March 15, and anticipate rave reviews from our highly discerning customers! Get ready, it’s like having a Spa in your bedroom!!

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